Fuat (1991), “postmodern consumption: what do the signs signal?” in marketing signs, j. Minneapolis, mn: university of minnesota press, 3-30. The subject is decentered from its position of control, and the subject-object distinctions are confused. (routledge, london, 2002), p.
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Vertical analysis, and mixing historical and cultural sources and styles. In each instance of consumption, for example, as the consumer eats a frozen dinner, watches television, brushes his/her teeth, feeds the cat, the consumer perceives an independent, separate purpose.